The big idea of is to help traders/investors understand the different ways they can express their views of the markets through the art and science of trading and market moves. Our primary goal is to detail the uses of equity/ETF options or other trading vehicles to help define risk, enhance profits and make use of risk leverage better than currently being used. Most traders of options receive nothing but frustration for their troubles. We help you understand risk, leverage and market mechanics. is NOT A TRADING SERVICE, we do not offer advice, we are merely detailing trades that we place, consider placing or observe in the market place. We feature commentary and trading methods, mechanics and structure of trades that are intended to demonstrate the proper way to use risk vehicles such as options and futures to hedge, trade and invest with defined risk.

I am not an investment advisor, registered or unregistered, and hold no industry certifications. There’s huge risk in trading options, equities and other financial instruments which you must be fully aware of before you can trade.

I am a retail trader with over 40 years experience trading and investing for my own account. I’m a former director of economic development for the city I live in and have owned and operated a number of businesses and over 40 years have had both success and failure as a trader which gives me a unique perspective on the assessment of risk and leverage of options and other financial instruments. My personal goal is to educate, entertain and elucidate members on the art and science of trading. I highly suggest that any Internet website that promises you success as a trader or how much money you can make is potentially fraudulent. If there’s a better way to trade the markets I will find it, incorporate it into what I do and will help my members understand it as well. I will never rest until I find the perfect trading system so I can share it with members.